Predict Customer Behavior With Customer Surveys
When you’re running a business, or a campaign or even an event, there are a lot of variables that you can control: how many employees you hire, what hours to keep your doors open, and how to approach your advertising and marketing campaigns.
How customers react to your decisions is a different story. It is impossible to predict how your decisions will affect customer behavior unless you’ve made it a point to make them an active part of the process. One way to accomplish this is by conducting surveys.
Surveys can help you figure out what your customers think about a variety of topics, including employee/team behavior(s), communications, products, the sales process, service and support, and your website because the best way to find out what a customer is thinking is to ask. Once you know what they think, the easier it is to predict what they will do.
Developing the right question set is crucial to the success of the survey. Our sister company, Campaign Strategy & Consulting provides businesses, campaigns and teams with the ability to survey an audience - either in person or online. Together, we can develop standardized topics and questions to get just the information you need to make important decisions.
The customer survey should be short and informative, with a clear objective in mind, and can be conducted online, on paper, or on the telephone. The Mutual Growth can consult with you about the number of questions, topics, and amount of time the survey should take, as well as how to ensure your survey is valid and the data obtained is representative of the thinking of the majority of your customers.
Bringing Real Results
CSC and The Mutual Growth Co. customer surveys do more than provide “nice-to-know information;” they have an excellent track record of winning campaigns and together - helping companies boost sales, get a true feel for how customers see your brand, and understand how your audience really thinks.
With the ability to conduct surveys in many different languages, you can be confident that the results of the survey will reflect the true diversity of your base. The critically important information obtained through our surveys drives business growth and informs decisions.
Since 2010, our team has led the industry in knowledge and experience in business research and has grown to become one of the most highly respected companies of its kind in the world. The Mutual Growth provides clear analytics and data to ensure you get the most out of the results and leverage the research to dramaticlly improve your performance and end results.
With the technology from CSC and the marketing/business capabilities of The Mutual Growth, we can help companies become leaders and get winning results by combining powerful research with deep analytics. If you’re ready to learn more, here’s what to do next: